Many offices spend thousands of dollars a year investing in their practice so that it looks nice, but they don’t spend the money beyond their doors. They completely forget about marketing services like a custom website. Using a basic templated website platform typically results in stock images and information which will not give you original, high-quality content. Stock images also do not show your actual office or staff. When reading online reviews, some patients mention they felt tricked when comparing images from the office website to the actual office. And in some cases, offices are missing out on showing the personalized touches they’ve invested in that set them apart.
One of the best ways to improve your SEO (Search Engine Optimization) is to have authentic images on your website. Google states that “the key to creating a great website is to create the best possible experience for your audience with original and high-quality content.”
Make sure your Facebook, Instagram, Google My Business and custom website are unique. That can help make an impact on possible new patients and enhance your relationship with your current patients. They should have informative links, list accurate office hours and be filled with images of your office and staff.
Make sure your website has a responsive design, meaning that it will work on smartphones and tablets. It should have a fast load time, condensed navigation, optimized imaging and the right spacing. It should follow all accessibility guidelines. Also, consider making your website HTTPS (HTTP will show as not secure and may scare off potential patients).
If you found these ideas helpful, learn more about the Dentrix Profitability Coaching Program. One of our profitability coaches shares many great concepts, strategies and ideas with you and your team. To find out more about Dentrix Profitability Coaching, CLICK HERE.